My business rushed into AI and it isn't flowing
Get a fractional AI specialist who makes it work.
Find your flowFractional AI Specialist · Flow & Focus
See what's possible. Then build it.
I'm Pretsel Morar, a fractional AI specialist and builder. I help businesses, communities and impact-driven organisations turn ideas into working AI-built apps and platforms in weeks, and make them ready for funding.
FLOW & FOCUS✦FRACTIONAL AI✦AI-BUILT APPS & PLATFORMS✦IMPACT PROJECTS✦SEE WHAT'S POSSIBLE. THEN BUILD IT.✦FLOW & FOCUS✦FRACTIONAL AI✦AI-BUILT APPS & PLATFORMS✦IMPACT PROJECTS✦SEE WHAT'S POSSIBLE. THEN BUILD IT.✦
Choose your door
What brought you here?
I run a club, festival or community
Your own AI-built app or platform, ready in weeks.
See the workI'm an athlete or creator building my brand
Own your audience, your platform and your next play.
Build your next playI heard you on a podcast
Continue the conversation from the episode.
Enter hereI lead an organisation or project with a cause
Turn your idea into a working prototype that funders can see.
Build what matters
The long game
Born curious. Built to flow.
Born in Wellington. Indian heritage. Hockey stick in hand.
Preetesh became Pretsel somewhere along the way. The perspective stayed the same: question the obvious, follow the interesting thread, build what matters.
Read the storyThree ways in
Your AI should create flow, not friction.
See what's possible. Then build it.
Find the friction
Flow Audit
Find where rushed AI broke the flow, with a clear fix plan.
Start a conversationMake it real
Focus Sprint
Two weeks. One outcome. One working build.
Start a conversationKeep moving
Flow Partner
Your fractional AI specialist on retainer.
Start a conversationBuilt, shipped, in use
The work should prove the point.
State hockey body
Talent Spotter
Replaced paper and spreadsheet team selection with a multi-tenant mobile app selectors use pitch-side.
NZI Hockey Championship
Hockey Live Hub
Live scores, pools, shootouts and streams in one mobile app.
Queensland wellness festival
Pranafest
Schedule, artist profiles, venue map and personal plans, every detail within two taps.
Inside sport and media
- Queensland Reds (QRU) video production
- Co-creator, The Hockey Show (national community TV award)
- Club committees in Wellington, Dunedin and Melbourne
- Led a men's and women's hockey club amalgamation in Dunedin
In the mix
Ideas with somewhere to go.
Fractal Studio
One core platform, adapted for every business, community and cause.
Fractal StudioAI Sports Apps
Talent Spotter, Hockey Live Hub and more
AI Sports AppsFlow Circle
Group mentoring for builders. Waitlist open.
Flow CircleThe Next Play
Weekly briefing on what's next in AI
The Next PlayOutside the tabs
A wider life makes for better thinking.
The useful ideas rarely arrive while staring harder at the same screen.
Hockey ↗
Fast decisions, team rhythm and a proper competitive streak.
The reef
Marine conservation and time with Reef Check Australia.
Adventure
Go somewhere unfamiliar. Come back seeing differently.
Always learning
Curiosity is the job — and the hobby.
Straight answers
A few things people ask.
Who do you work with?+
Businesses, communities, clubs, festivals, creators and impact-driven organisations. I build apps and platforms of all kinds with AI. Sport is my flagship proof, not the boundary.
What does a fractional AI specialist do?+
I work with you part-time on retainer, like a senior team member, to fix rushed AI, join up your tools and build what's missing, without the cost of a full-time hire.
Where do we start?+
Most work starts with a Flow Audit or a Focus Sprint. A conversation helps us choose the useful next step.
What happens after the AI Flow Check?+
You’ll see your personal flow tier and a practical next step. Your details stay private, and the check does not subscribe you to the newsletter.
What would flow look like for you?
Less friction. More possibility.
Bring the messy version. Let’s find the flow and build what’s missing.
Start a conversation